Facebook Data Assistant

This is a Facebook data assistance tool, which is to solve the problem of missing Facebook advertising data caused by the privacy settings of iOS14, help merchants and optimizers to solve data underreporting, and match the store performance data with the corresponding advertising associations, so that optimizers can more directional.

step

1. Store associated advertising accounts and share data

Add an associated advertising account corresponding to the store;

1. Install the auxiliary reporting tool and establish a connection

Use the Chrome browser plug-in to connect the store with the FB advertising platform;

1. Add UTM parameters, order advertisement data two-way matching

Copy the given utm parameters at the end of the URL of the website you want to serve;

1. Customize the advertising data column to view accurate advertising data

Customized column, display campaign number, ad group number, ad number, effectiveness, spending amount, return on advertising spend (ROAS) - shopping and other six indicators to comprehensively measure the effectiveness of advertising;

Precautions

1. In the linking ad account step, when binding the time zone, make sure that the selected time zone is consistent with the time zone of the Facebook ad account. Only the store performance data can be correctly converted into statistics;

2. A Facebook advertising account can only be bound to one store, not multiple stores, otherwise the results of multiple stores will be confused in one advertising account;

3. When using the Chrome browser, when you open the Facebook data aid tool, there is no corresponding associated store, you need to associate the advertising account corresponding to the store in the backstage of the store, and the currently logged in Facebook advertising account needs to be associated with the account;

4. The Facebook data ad tool currently supports adding corresponding suffixes to both newly created ads and existing ad data. After enabling the function and adding suffixes, it starts recording all reported data;

5. Unzip the downloaded Chrome data auxiliary plug-in and install the package (the unzipped file cannot be deleted, and deletion will make the Chrome plug-in unavailable);