Amazon Attribution

Overview

"Amazon Attribution" is an advertising and analytics measurement solution that helps marketers gain deep insights into the performance of their non-Amazon marketing channels on Amazon. Through landing page filtering and precise data tracking, it enables merchants to measure the actual impact of off-site marketing channels on the Amazon platform, optimize advertising ROI, and boost sales conversions.

Key features

• Precise traffic filtering: Use landing pages to accurately filter effective traffic, ensuring high-quality traffic is directed to Amazon
• Multi-channel performance tracking: Fine tracking of off-site traffic data
• Visualized data reporting: Provide intuitive performance dashboards that clearly display ROI performance across channels
• One-click tracking link generation: Quickly create Amazon Attribution tracking links to monitor advertising effectiveness
• Buy on Amazon integration: Add direct "Buy on Amazon" buttons to product pages to simplify the user purchase path