Facebook Data Assistant

Overview

Facebook Data Assistant helps merchants restore lost ad performance data caused by iOS 14 privacy changes. By connecting your store to your Facebook ad account and using UTM tracking, it rebuilds the full conversion path and improves ROAS visibility.

Key features

• 1:1 ad account binding: Match your Facebook Ad Account to your store for accurate tracking
• Chrome extension bridge: Install a plugin to sync and relay ad data securely
• Auto-generated UTM tags: Track ad performance with campaign-specific links
• Custom ad analytics dashboard: Monitor spend, ROAS, ad IDs, and 6 key metrics in one view
• Timezone consistency check: Ensure Facebook accounts and stores are synced for accurate reporting
• Track both old and new ads: Compatible with existing and newly created ad campaigns
• Local plugin installation: Install and manage the Chrome extension locally for full control